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The most-followed beauty creators
The most-followed beauty creator Peekworthy tracks is Dua Lipa with 77 million Instagram followers as of January 1, 2022. We follow 89 beauty creators in all.
Updated 2026-09-17. Figures are dated and sourced below.
Top 50 beauty creators
Ranked by combined followers across tracked platforms. Each row shows the creator's largest platform and the date that figure was recorded.
| Rank | Creator | Largest platform | Count | As of |
|---|---|---|---|---|
| 1 | Dua Lipa | 77,000,000 | January 1, 2022 | |
| 2 | Kylie Jenner | X | 40,483,996 | February 6, 2023 |
| 3 | James Charles | TikTok | 35,900,000 | January 1, 2022 |
| 4 | Dixie D'Amelio | TikTok | 55,004,696 | June 8, 2025 |
| 5 | JoJo Siwa | TikTok | 40,000,000 | January 1, 2022 |
| 6 | Baby Ariel | TikTok | 35,600,000 | January 1, 2022 |
| 7 | Cameron Dallas | TikTok | 17,800,000 | January 1, 2020 |
| 8 | Mariand Castrejón | YouTube | 24,600,000 | May 18, 2025 |
| 9 | Jake Paul | YouTube | 20,900,000 | June 14, 2025 |
| 10 | Jeffree Star | YouTube | 15,700,000 | April 24, 2025 |
| 11 | Lele Pons | YouTube | 18,000,000 | March 23, 2025 |
| 12 | Juanpa Zurita | YouTube | 11,300,000 | April 27, 2025 |
| 13 | Ivana Alawi | YouTube | 18,700,000 | March 23, 2025 |
| 14 | Garima Chaurasia | TikTok | 17,800,000 | January 1, 2020 |
| 15 | Alishbah Anjum | TikTok | 15,100,000 | September 25, 2022 |
| 16 | Nikkie de Jager | YouTube | 14,700,000 | May 11, 2025 |
| 17 | Ayeza Khan | 14,800,000 | November 11, 2025 | |
| 18 | Bethany Mota | YouTube | 9,370,000 | May 18, 2025 |
| 19 | Sarah Khan | 12,700,000 | November 11, 2025 | |
| 20 | Piper Rockelle | YouTube | 12,200,000 | December 5, 2025 |
| 21 | Marzia Kjellberg | YouTube | 7,130,000 | October 22, 2025 |
| 22 | Minal Khan | 10,600,000 | November 11, 2025 | |
| 23 | Hannah Stocking | YouTube | 10,200,000 | May 25, 2025 |
| 24 | Camilla Araujo | YouTube | 9,460,000 | November 26, 2025 |
| 25 | Tati Westbrook | YouTube | 8,020,000 | May 18, 2025 |
| 26 | Maju Trindade | X | 6,333,907 | February 4, 2023 |
| 27 | Maya Massafera | YouTube | 8,070,000 | April 1, 2025 |
| 28 | Dylan O'Brien | X | 6,241,299 | February 9, 2023 |
| 29 | Ayush Yadav | YouTube | 6,950,000 | June 1, 2025 |
| 30 | Manny MUA | YouTube | 4,840,000 | May 18, 2025 |
| 31 | Pony | YouTube | 5,890,000 | May 11, 2025 |
| 32 | Tanya Burr | YouTube | 3,090,000 | May 11, 2025 |
| 33 | Rosy McMichael | YouTube | 5,560,000 | December 5, 2025 |
| 34 | Rakwanee Kamsing | YouTube | 5,480,000 | November 24, 2025 |
| 35 | Nikita Dragun | YouTube | 3,360,000 | May 25, 2025 |
| 36 | Fujianti Utami Putri | YouTube | 5,210,000 | November 25, 2025 |
| 37 | Laura Lee | YouTube | 4,620,000 | April 14, 2025 |
| 38 | Jake Warden | TikTok | 2,400,000 | January 1, 2026 |
| 39 | Mackenzie Ziegler | YouTube | 3,840,000 | March 30, 2025 |
| 40 | Sririta Jensen | 4,200,000 | September 1, 2011 | |
| 41 | Patrick Starrr | YouTube | 4,840,000 | July 5, 2025 |
| 42 | Hyram Yarbro | YouTube | 4,420,000 | October 23, 2025 |
| 43 | Ingrid Nilsen | YouTube | 3,470,000 | April 27, 2025 |
| 44 | Megan Nicole | YouTube | 4,060,000 | May 11, 2025 |
| 45 | Mykie | YouTube | 3,820,000 | May 25, 2025 |
| 46 | Jackie Aina | YouTube | 3,470,000 | May 1, 2025 |
| 47 | Huda Kathan | YouTube | 4,170,000 | May 11, 2025 |
| 48 | Jannine Weigel | YouTube | 4,050,000 | May 18, 2025 |
| 49 | Jim Chapman | YouTube | 2,070,000 | April 13, 2025 |
| 50 | Andrea D. Brooks | YouTube | 4,030,000 | November 24, 2025 |
Dua LipaMusic77M23.4M10.3M
Kylie JennerBusiness40.5M37.8M12.1M
James CharlesBeauty35.9M24.1M7.2M
Dixie D'AmelioMusic55M6.5M3.8M
JoJo SiwaEntertainment40M12.1M667.1K
Baby ArielMusic35.6M2.9M1.1M
Cameron DallasMusic17.8M14.6M5M
Mariand CastrejónBeauty24.6M11M
Jake PaulEntertainment20.9M4.6M
Jeffree StarMusic15.7M6.5M
Lele PonsMusic18M1.8M
Juanpa ZuritaEntertainment11.3M8MHow these figures were gathered
Every count on this page is the latest dated figure recorded in Wikidata, the free, openly licensed knowledge base, for the account linked on the creator's Peekworthy profile. They are not live numbers, and different people's figures were recorded on different dates, so each one shows its own date. Categories come from each person's recorded occupations, so one creator can appear in more than one category.
Peekworthy lists people whose recorded occupation includes an internet creator role such as YouTuber, TikToker, streamer or podcaster. Companies and brand channels are not included.
Questions people ask
Who is the most-followed beauty creator?
Dua Lipa is the most-followed of the 89 beauty creators Peekworthy tracks. Dua Lipa had 77 million Instagram followers as of January 1, 2022.
Sources
- Wikidata (CC0): creator records and dated follower counts
- Wikidata: Dua Lipa
- Wikidata: Kylie Jenner
- Wikidata: James Charles
- Wikidata: Dixie D'Amelio
- Wikidata: JoJo Siwa
- Wikidata: Baby Ariel
- Wikidata: Cameron Dallas
- Wikidata: Mariand Castrejón
- Wikidata: Jake Paul
- Wikidata: Jeffree Star
- Wikidata: Lele Pons
- Wikidata: Juanpa Zurita
- Wikidata: Ivana Alawi
- Wikidata: Garima Chaurasia
- Wikidata: Alishbah Anjum
- Wikidata: Nikkie de Jager
- Wikidata: Ayeza Khan
- Wikidata: Bethany Mota
- Wikidata: Sarah Khan
- Wikidata: Piper Rockelle
- Wikidata: Marzia Kjellberg
- Wikidata: Minal Khan
- Wikidata: Hannah Stocking
- Wikidata: Camilla Araujo
- Wikidata: Tati Westbrook