Stories worth watching
The most-followed lifestyle creators
The most-followed lifestyle creator Peekworthy tracks is Vlad A4 with 90 million YouTube subscribers as of September 20, 2025. We follow 93 lifestyle creators in all.
Updated 2026-09-17. Figures are dated and sourced below.
Top 50 lifestyle creators
Ranked by combined followers across tracked platforms. Each row shows the creator's largest platform and the date that figure was recorded.
| Rank | Creator | Largest platform | Count | As of |
|---|---|---|---|---|
| 1 | Vlad A4 | YouTube | 90,000,000 | September 20, 2025 |
| 2 | Riyaz Aly | TikTok | 44,500,000 | January 1, 2022 |
| 3 | Rezende | YouTube | 33,900,000 | April 25, 2025 |
| 4 | Nick DiGiovanni | YouTube | 28,300,000 | August 24, 2025 |
| 5 | Savannah LaBrant | TikTok | 24,000,000 | January 1, 2021 |
| 6 | Cyprien Iov | YouTube | 14,500,000 | April 27, 2025 |
| 7 | Jamie Oliver | 10,700,000 | March 13, 2026 | |
| 8 | Alexandra Mary Hirschi | YouTube | 21,000,000 | January 23, 2025 |
| 9 | Lilly Singh | YouTube | 14,300,000 | March 30, 2025 |
| 10 | Russell Brand | X | 11,194,639 | February 4, 2023 |
| 11 | Mamix | YouTube | 15,500,000 | April 13, 2025 |
| 12 | Jordi van den Bussche | YouTube | 15,000,000 | October 23, 2025 |
| 13 | Nasser Yassin | YouTube | 13,900,000 | January 25, 2025 |
| 14 | Lauren Riihimaki | YouTube | 8,200,000 | March 23, 2025 |
| 15 | Vy Qwaint | YouTube | 12,700,000 | December 6, 2025 |
| 16 | Tyler Oakley | YouTube | 6,680,000 | May 18, 2025 |
| 17 | Yury Dud | YouTube | 10,300,000 | March 23, 2025 |
| 18 | Dean Schneider | YouTube | 11,100,000 | September 20, 2025 |
| 19 | Mark Wiens | YouTube | 11,000,000 | December 30, 2024 |
| 20 | Phil Lester | X | 6,903,579 | February 7, 2023 |
| 21 | Amixem | YouTube | 7,980,000 | January 11, 2023 |
| 22 | Zoe Sugg | YouTube | 10,500,000 | May 31, 2025 |
| 23 | Jeremy Hutchins | YouTube | 10,300,000 | November 25, 2025 |
| 24 | Felipe Castanhari | X | 7,540,303 | February 4, 2023 |
| 25 | Alfie Deyes | X | 4,673,234 | February 5, 2023 |
| 26 | Hayla Ghazal | YouTube | 8,990,000 | January 25, 2025 |
| 27 | Gary Vaynerchuk | YouTube | 4,630,000 | May 18, 2025 |
| 28 | Bianca Heinicke | YouTube | 5,750,000 | June 7, 2025 |
| 29 | Bill Edward | YouTube | 6,890,000 | November 25, 2025 |
| 30 | Abdullah el-Sherif | YouTube | 4,190,000 | July 3, 2021 |
| 31 | Ilya Varlamov | YouTube | 5,270,000 | February 9, 2025 |
| 32 | Drew Binsky | YouTube | 5,720,000 | August 24, 2025 |
| 33 | Tanya Burr | YouTube | 3,090,000 | May 11, 2025 |
| 34 | Amiran Sardarov | YouTube | 5,680,000 | November 25, 2025 |
| 35 | Rosy McMichael | YouTube | 5,560,000 | December 5, 2025 |
| 36 | Nikolay Sobolev | YouTube | 4,930,000 | October 21, 2025 |
| 37 | Alexei Stolyarov | YouTube | 4,870,000 | January 13, 2025 |
| 38 | Bryce Langston | YouTube | 4,670,000 | July 1, 2025 |
| 39 | Max Maximov | YouTube | 4,620,000 | December 5, 2025 |
| 40 | Bald and Bankrupt | YouTube | 4,400,000 | June 7, 2025 |
| 41 | Max Haase | 4,200,000 | August 23, 2026 | |
| 42 | Hank Green | YouTube | 2,660,000 | October 25, 2025 |
| 43 | Mihaela Omarova | TikTok | 2,100,000 | January 1, 2025 |
| 44 | Jim Chapman | YouTube | 2,070,000 | April 13, 2025 |
| 45 | Louise Pentland | YouTube | 2,180,000 | April 27, 2025 |
| 46 | Alexis Danzi | TikTok | 2,100,000 | January 1, 2025 |
| 47 | Kurt Caz | YouTube | 3,920,000 | November 27, 2025 |
| 48 | Ruslan Usachev | YouTube | 2,790,000 | November 26, 2025 |
| 49 | Arjun Sundaresan | YouTube | 3,720,000 | December 7, 2025 |
| 50 | Grace Helbig | YouTube | 2,600,000 | April 13, 2025 |
RezendeEntertainment33.9M2.9M
Nick DiGiovanniFood28.3M22.3KSLSavannah LaBrantLifestyle24M
Cyprien IovEntertainment14.5M8.6M
Jamie OliverFood10.7M6.3M6M
Alexandra Mary HirschiLifestyle21M
Lilly SinghEntertainment14.3M5.3M
Russell BrandEntertainment11.2M6.8MMMamixLifestyle15.5MJBJordi van den BusscheLifestyle15M418.7KHow these figures were gathered
Every count on this page is the latest dated figure recorded in Wikidata, the free, openly licensed knowledge base, for the account linked on the creator's Peekworthy profile. They are not live numbers, and different people's figures were recorded on different dates, so each one shows its own date. Categories come from each person's recorded occupations, so one creator can appear in more than one category.
Peekworthy lists people whose recorded occupation includes an internet creator role such as YouTuber, TikToker, streamer or podcaster. Companies and brand channels are not included.
Questions people ask
Who is the most-followed lifestyle creator?
Vlad A4 is the most-followed of the 93 lifestyle creators Peekworthy tracks. Vlad A4 had 90 million YouTube subscribers as of September 20, 2025.
Sources
- Wikidata (CC0): creator records and dated follower counts
- Wikidata: Vlad A4
- Wikidata: Riyaz Aly
- Wikidata: Rezende
- Wikidata: Nick DiGiovanni
- Wikidata: Savannah LaBrant
- Wikidata: Cyprien Iov
- Wikidata: Jamie Oliver
- Wikidata: Alexandra Mary Hirschi
- Wikidata: Lilly Singh
- Wikidata: Russell Brand
- Wikidata: Mamix
- Wikidata: Jordi van den Bussche
- Wikidata: Nasser Yassin
- Wikidata: Lauren Riihimaki
- Wikidata: Vy Qwaint
- Wikidata: Tyler Oakley
- Wikidata: Yury Dud
- Wikidata: Dean Schneider
- Wikidata: Mark Wiens
- Wikidata: Phil Lester
- Wikidata: Amixem
- Wikidata: Zoe Sugg
- Wikidata: Jeremy Hutchins
- Wikidata: Felipe Castanhari
- Wikidata: Alfie Deyes